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What is Business 360 Virtual Tour?

You may or may not know all about immersive videos, otherwise know as 360° view. If not, these are video recordings where a view in every direction is recorded at the same time. These are shot using an omnidirectional camera or a collection of cameras. With this media it is now possible to create virtual reality tours.

How does this work with Google?

Google (for some time now), has been including these virtual tours on Google searches, Maps and Google+. Businesses that take advantage of this technology are seeing an increase in business and are also getting ranked higher in searches results.

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Quick Facts


Establish Trust

  • 78% more likely to be viewed as well-established.
  • 91% more likely to be viewed as knows what it’s doing
  • 215% more likely to be viewed as offers the latest products or services

Positive Brand Equity

  • 204% more likely to be viewed as offers quality products or services
  • 94% more likely to be viewed as is a reputable business
  • 199% more likely to be viewed as cares about its customers

Engage Interest

  • 51% more likely to be viewed as worth reading more information about
  • 43% more likely to be viewed as has what I need
  • 79% more likely to be viewed as a place for someone like me

Motivate Action

  • 38% more likely to be viewed as a business I would visit
  • 29% more likely to motivate consumers to visit the business
  • 45% more likely to motivate consumers to consider purchasing from this business

*In 2014, Google and Ipsos MediaCT partnered to better understand the value to both consumers & small businesses of business listing attributes as they appear in search engine results. Find this research at goo.gl/13S6ce

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Grow your business by exhausting all of Googles capabilities! Businesses that benefit from a virtual tour are bars, clubs & lounges, event venue, hair & nail salons, restaurants, spas, retail, home & vacation rentals, and many more!