Our story
In the heart of the digital age, where innovation meets opportunity, Subdigital emerges as a beacon of empowerment and unity, founded by Erica Ciprian, a trailblazer driven by passion and purpose.
Born to an American Puerto Rican mother and a father from the Dominican Republic, Erica’s upbringing was a tapestry of cultures, woven together by the vibrant hues of New York City and the sun-drenched landscapes of Puerto Rico and the Dominican Republic. It was this rich tapestry that laid the foundation for Erica’s journey—a journey marked by determination, insight, and a relentless pursuit of knowledge.
Returning to the United States after her formative years in Puerto Rico, Erica was struck by the stark disparities in business acumen between different communities. She recognized that access to information and technology played a pivotal role in shaping these differences—a realization that ignited a fire within her to drive change and empowerment.
As Erica delved deeper into the world of business management and marketing, she encountered a common thread among Hispanic businesses—the struggle to keep pace with evolving trends and technologies. With many Hispanic business owners being first or second-generation immigrants, their focus was understandably on survival and stability, leaving little room for growth and innovation.
Subdigital was established in New Jersey in 2015 with the determination to level the playing field. Erica set out on a mission to empower Hispanic businesses with the tools and knowledge needed to thrive in the modern world. In 2024, armed with 18 years of continued education & experience, Erica returned to Puerto Rico, expanding Subdigital’s reach and serving as a catalyst for growth and innovation in the region.
Crafted with devotion
At Subdigital, we believe in the power of connection and collaboration. From educational seminars to affordable marketing services, we are committed to empowering businesses across the Caribbean, Central and South America, and the United States with the resources they need to succeed.
But our vision extends beyond borders. With the Hispanic population in the United States on the rise, Subdigital also seeks to connect businesses with the growing Hispanic consumer base, creating meaningful and impactful relationships that transcend cultural boundaries.
Welcome to Subdigital, where our mission is clear: to serve businesses seeking to reach the Hispanic market and Hispanic businesses eager to embrace technology for growth and innovation. Join us on this journey of empowerment and growth. Together, let’s build bridges, break barriers, and unlock the full potential of every business, one digital strategy at a time. Welcome to Subdigital—where empowerment knows no bounds.